Résumé

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WORK EXPERIENCE

Account Supervisor

The Martin Agency | Richmond, VA (Hybrid)

JAN ‘25 - PRESENT

CLIENT HIGHLIGHTS:

PAPA JOHNS INTERNATIONAL

TOMCAT

HERSHEY

  • Own the full organic social workstream for the HERSHEY’S brand, including content strategy, creative briefing, channel planning, calendar management, and weekly reporting; currently stewarding a 6-month forward-looking calendar view covering campaign sequencing, initiative timing, and channel-specific asset requirements

  • Lead weekly and monthly analytics reviews for HERSHEY’S, synthesizing campaign performance data and client feedback into clear strategic findings, and translating results into actionable, tactical recommendations now being implemented across the integrated team

  • Direct cross-functional IAT workstreams of ~20 people spanning creative, production, strategy, media, influencer, and PR, serving as the connective tissue between agency partners and client stakeholders

  • Serve as primary account lead on a $1M agency organic social engagement for Tomcat, owning the full client relationship, scope management, and delivery from brief through asset launch

  • Oversee campaigns with up to $5M in media spend per flight across CTV, OLV, and paid social, partnering with media teams on channel mix, flighting, and creative alignment

  • Managed the annual HERSHEY’S x Pokémon collaboration end to end, including a critical mid-campaign creative pivot: reframed stakeholder feedback to preserve the core idea and deliver a strong, cohesive campaign

  • Spearheaded the viral Papa Johns Garlic Bath Bomb activation — a social-first stunt executed on under $15K that generated 2B+ impressions and a 5x engagement lift

Associate Director of Accounts

Warschawski | Baltimore, MD (Hybrid)

APR ‘24 - JAN ‘25

CLIENT HIGHLIGHTS:

COGIR SENIOR LIVING

BENEDICTINE LIVING

CFG BANK

  • Managed 2 direct reports across account and creative functions, establishing workstream ownership and development opportunities in a fast-paced agency environment

  • Oversaw day-to-day brand creative output across website UX, presentation decks, and foundational brand materials for the agency's two largest retainer clients, serving as the primary driver of creative quality and strategic alignment

  • Led strategy for the Cogir Senior Living new business pitch, which became the agency's largest AOR account win

Account Manager

Erich & Kallman | San Francisco, CA (Remote)

MAY ‘23 - APR ‘24

CLIENT HIGHLIGHTS:

GREAT WOLF LODGE

DRIVEN BRANDS

AMAZON THURSDAY NIGHT FOOTBALL

FISHER INVESTMENTS

  • Co-managed multi-media productions including national TV campaigns, overseeing vendor partnerships, pre-production assets, and on-set client direction

  • Led creative brief development and strategic ideation as primary liaison between creative teams and clients, ensuring brand alignment and clear, actionable direction at every stage

  • Stewarded projects from estimate to asset delivery, coordinating across disciplines to maintain timelines, budgets, and creative integrity simultaneously across multiple active accounts

Founder & Brand Consultant

Fonté Collective | Richmond, VA

AUG ‘18 - PRESENT

CLIENT HIGHLIGHTS:

RITTENHOUSE HOTEL

FOGELMAN PROPERTIES

CARRERAS JEWELERS

BONTERRA ORGANIC ESTATES

EVERHEM

  • Founded and scaled a full-service creative consultancy to multi-six figures in revenue, personally owning brand strategy, creative direction, new business development, and campaign execution across all client engagements

  • Built and managed a team of 6 freelancers and 3 employees, delivering 50+ projects across CPG, food & beverage, retail, real estate, insurance, and nonprofit sectors

  • Serve as strategic and creative advisor to emerging brands across paid and organic channels; lead influencer and partnership identification, onboarding, and deliverable tracking for clients

  • Provide ongoing PR and communications support including media pitching, press release writing, and coverage reporting

Associate Designer

McBride Sisters Wine Company | San Luis Obispo, CA (Remote)

JUN ‘21 - MAY ‘23

  • Established brand messaging and visual style guidelines across 4 portfolio brands within a highly regulated alcohol beverage category, ensuring creative compliance and consistency from retail displays to digital touchpoints

  • Partnered with national retailers to execute integrated omni-channel campaigns, translating brand strategy into retail-ready and digital creative

PROFESSIONAL SUMMARY

Account leader with 7+ years of experience owning brand strategy, creative development, and campaign execution across agency and brand-side environments. Proven track record building and managing multi-channel marketing calendars, leading cross-functional teams of 20-25, directing agency partners across creative, media, PR, and influencer, and delivering campaigns from brief through post-campaign analysis. Highly hands-on operator equally comfortable setting strategy and personally driving execution.

EDUCATION

VCU Brandcenter

AUG ‘22 - MAY ’24

M.S. BUSINESS/BRANDING
CREATIVE BRAND MANAGEMENT

University Of Richmond

AUG ‘15 - DEC ’20

B.A. LEADERSHIP STUDIES &
BUSINESS ADMINISTRATION
CONCENTRATION IN MARKETING

INTERNSHIPS

Creative Brand Manager

Lifestyle & Interiors Account Coordinator

HELLOFRESH | NEW YORK (REMOTE)

PURE PR | LONDON, ENGLAND

Social Media Manager

THE HUT GROUP | LONDON, ENGLAND

KUDOS

  • BRANDCENTER ACADEMIC SCHOLARSHIP RECIPIENT (2022, 2023)

  • RICHMOND INNO 25 UNDER 25 (2019)

  • YELP RICHMOND’S TOP FEMALE-LED MARKETING AGENCY OF THE YEAR (2019)

    UNRELATED TEAM WINS, BUT STILL:
    Cross Country Atlantic 10 Conference Champion, 2x Indoor and Outdoor Track & Field Pennsylvania State Champion, Outdoor Track & Field All-American

MY MANY HATS

  • BRAND STRATEGY: Brand positioning, messaging and voice, marketing calendar planning, campaign sequencing, competitive analysis, consumer insights

  • CREATIVE LEADERSHIP: Creative briefing, end-to-end campaign development, creative feedback and direction, channel-specific asset development, brand compliance review

  • AGENCY & PARTNER MANAGEMENT: Creative, media, PR, and influencer agency oversight, scope and staff planning, new business pitching

  • PERFORMANCE & ANALYTICS: Post-campaign analysis, KPI reporting

  • INTEGRATED MARKETING: Paid search, paid and organic social, CTV/OLV, email marketing, SEO, earned media

  • PR & COMMUNICATIONS: Media pitching, press release writing, bylines and op-eds, speaking submissions, award entries, coverage reporting

MY TOOLKIT

  • PROJECT MANAGEMENT: Asana, Miro, Slack, Google Workspace, Microsoft Office Suite

  • DESIGN: Adobe Creative Cloud, Canva, Figma

  • ANALYTICS & REPORTING: Google Analytics, Looker Studio, Sprinklr, MRI-Simmons, Sprout Social, Talkwalker

  • DIGITAL ADVERTISING: Meta Ads Manager, Google Ads

  • INFLUENCER MANAGEMENT & PR: CreatorIQ, Muck Rack, CoverageBook